Avery Dennison Printer Systems Division Partners with OATSystems to Deliver Integrated RFID Asset Tracking Solutions for Manufacturers and Retailers

OATedge Program™ Provides Turnkey Solutions that Drive Immediate Business Value Without the Time, Cost and Risk of Custom Deployment

Framingham, Ma. & Waltham, MA. – September 17, 2007 – Avery Dennison (NYSE: AVY) and OATSystems today announced that they have entered into a partnership to accelerate the adoption of RFID solutions through the OATedge Program™.

The newly introduced OATedge Program provides manufacturers and retailers with packaged and proven Asset Tracking solutions, ready to run, out-of-the-box. By packaging proven hardware and software as a single solution, delivered by an OAT certified partner, Avery Dennison and OATSystems dramatically reduce the risk and complexity of RFID deployments, enabling organizations to realize value quickly. Customers can be up and running in weeks instead of months, and reap immediate benefit by automating and error-proofing the complex process of tracking reusable assets and their contents.

RFID technology adoption has often been hampered by the complexity of developing, testing and deploying custom solutions. With certified solutions used by hundreds of organizations worldwide, customers can focus on driving value for their businesses, instead of managing costly, custom development projects. The OATedge program enables organizations to respond immediately to mis-shipments and delivery errors, increasing both operational efficiency and customer satisfaction.

“With five years of RFID deployment experience and over 200 customer implementations in retail, consumer goods manufacturers and suppliers to DoD, Avery Dennison is committed to driving business value. By providing configurable solutions that eliminate the need for custom development, the OATedge program will enable Monarch® RFID printer/encoder customers to transform their business operations and achieve competitive advantage,” said Rick Bauer, director of RFID global program development, Avery Dennison Printer Systems Division .

“OATSystems is focused on delivering integrated RFID solutions that provide benefits out-of-the box, without requiring significant investments in testing, training and infrastructure. Avery Dennison’s expertise is key to ensure seamless RFID solution deployment and to reduce time-to-value for our mutual customers.” said OATSystems’ CEO Michael George.

About OATSystems, Inc.
OATSystems Inc. is the recognized RFID solution leader with software that empowers businesses to achieve competitive advantage and ROI from radio-frequency identification (RFID) enabled applications. As a pioneer in developing RFID technology, OAT has been setting the standards in RFID for over half a decade and is responsible for industry firsts that include the largest scale and largest scope of deployments, as well as the most innovative approaches to providing enterprise-wide RFID solutions. OAT’s multinational client base consists of nearly 100 customers in retail, CPG, consumer electronics, manufacturing, life sciences, aerospace and defense. OAT is headquartered in Waltham, MA, and has a development office in Bangalore and various direct sales offices and resellers around the globe. To learn more about the company’s latest developments, visit the website at www.oatsystems.com.

About Avery Dennison Corporation
Avery Dennison is a global leader in pressure-sensitive labeling materials, office products and retail tag, ticketing and branding systems. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales of $5.6 billion. Combined with Paxar, Avery Dennison now employs more than 30,000 individuals in approximately 50 countries worldwide who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison, Paxar and Monarch brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications. Visit: www.ris.averydennison.com

CONTACT:                            
George Cohen (for OATSystems)             
George Cohen Communications        
(617) 325-0011                           
[email protected]    

Annette Slusser (Avery Dennison’s Printer Systems Division)
(937) 865-2369
[email protected]